Privacy Policy

Effective date: October 4, 2026

Durable Human Coaching (“Durable Human Coaching,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains what information we collect when you visit our website, complete our assessment, book a consultation, or communicate with us by email, phone, or text message, and how we use and protect that information.

1. Information We Collect

Information you provide to us

• Contact information: your full name, email address, and mobile phone number.
• Assessment responses: your answers about your fitness goals, how you feel about your health, strength, and nutrition, and your readiness to make changes.
• Scheduling information: the date and time you choose for a consultation and any notes you add when booking.
• Communications: messages you send us by email, phone, or text.

Information collected automatically

When you visit our website, we and our service providers may automatically collect limited technical information, such as your browser type, device type, pages visited, the referring website, and campaign parameters in the page address (for example, UTM tags). We may use cookies or similar technologies for this purpose. You can control cookies through your browser settings.

2. How We Use Your Information

• To review your assessment and prepare for your consultation.
• To schedule, confirm, and remind you about appointments.
• To respond to your questions and provide customer support.
• To provide our coaching services if you choose to enroll.
• To send you information about our programs, services, and offers, when you have agreed to receive it.
• To understand how our website is used and improve it.
• To comply with legal obligations and protect our rights.

3. SMS / Text Messaging

If you provide your mobile phone number and check the consent box, you agree to receive recurring text messages from Durable Human Coaching about products, services, scheduling, and appointment reminders. Message frequency varies. Message and data rates may apply. You can reply STOP at any time to opt out, or HELP for help. Consent to receive text messages is not a condition of purchase.

We may share your phone number with service providers that help us deliver text messages (such as our messaging platform and telecommunications carriers), solely to send you the messages you have agreed to receive. These providers are not permitted to use your information for their own marketing.

4. How We Share Your Information

We do not sell or rent your personal information. We share information only as described below:

• Service providers: companies that help us operate our business, such as customer relationship management (CRM), scheduling, email and text messaging, website hosting, and payment processing providers. They may only use your information to perform services for us.
• Legal reasons: when required by law, subpoena, or other legal process, or to protect the rights, property, or safety of Durable Human Coaching, our clients, or others.
• Business transfers: in connection with a merger, acquisition, or sale of assets, subject to this Privacy Policy. Text messaging opt-in data and consent will not be transferred to third parties for their marketing purposes.

5. Your Choices

• Text messages: reply STOP to any message to opt out. Reply HELP for help.
• Email: click the “unsubscribe” link in any marketing email.
• Access, correction, or deletion: contact us using the information below to request a copy of your information, correct it, or ask us to delete it. We will respond as required by applicable law.

6. Data Retention

We keep your information only as long as needed for the purposes described in this policy, including to provide services, maintain business records, and comply with legal obligations.

7. Data Security

We use reasonable administrative, technical, and physical safeguards to protect your information. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

8. Health and Fitness Information

Your assessment answers describe your fitness goals and how you feel about your health. We use this information only to understand your goals and recommend coaching options. Durable Human Coaching is not a healthcare provider, and this information is not treated as medical records.

9. Children’s Privacy

Our website and services are intended for adults 18 and older. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us and we will delete it.

10. Third-Party Links

Our website may contain links to other websites or embedded tools (such as a scheduling calendar) operated by third parties. Their privacy practices are governed by their own policies.

11. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the effective date at the top of this page. Your continued use of our website or services after an update means you accept the revised policy.

12. Contact Us

If you have questions about this Privacy Policy or your information, contact us: